If you know anything about search engine optimization then you have probably gotten word of the Google sandbox. The sandbox is a thing that nobody knows for sure if it exists. It is a filter that people believe will prevent your new site from achieving the ranking it deserves because it is new to the Google index.

Does it exist? I dont really know. The only way to tell is to do such good optimization that it would put your site at number one in a single day. I am pretty sure that nobody can do that.

I believe it depends on your optimization efforts, not the Google Sandbox. I had a site that was just below 100 for about 2 weeks after the domain was registered. 2 weeks later I was at position 10. I had increased my optimization efforts. Did I beat the sandbox, does it only last 2 weeks, does it exist at all? I don’t know, but if it does exist it doesn’t last more than 30 days if you know what you are doing.

In conclusion, I think the sandbox is not there. If it does exist it doesn’t take a site long to get out of it if you know how to optimize offsite correctly. I don’t think there is anybody out there that can expect going into it that they should be on page 1 in less than 30 days. Most places say 3-6 months.

What people refer to as the sandbox for me, is natural progression. I think that you have to pass sites to get ranked, and it takes some time to pass a site that has been on Google for a while.

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