Patient testimonials for your medical spa, plastic surgery practice, or cosmetic dermatology clinic, third-party reviews and endorsements, media coverage these can all differentiate your practice, improve your image, and convince potential patients to give you a shot.
Medical spa marketing with search engine optimization (SEO), pay per click (ppc) and direct mail can put your clinic in front of potential patients, but great patient testimonials can provide the needed level of ‘trust’ to initiate a first phone call or walk in.
Smart medical spas, plastic surgeons, and cosmetic dermatologists utilize these three third party validations:
Existing Patient Testimonials: Very common. (You’ve seen this if you’re not already doing it.) Prominent display of your patients saying nice things about you.
Trusted Associations: FACS, ASAPS, AAD, or ASDS logos on your site are put there to build patient trust. It works. Of course, these medical associations understandably restrictive and very protective of what the consider to be their turf. This leads to less restrictive medical associations forming. The reason MAPA was formed was to add some legitimacy to a group of non-core physicians practicing cosmetic medicine.
Large Third Party Endorsements & Validations: The Botox ‘Diamond Level Injector’ status is an example of third party endorsement (by Botox) as are others that are run by companies trying to help their physician customers. (Medical Spa MD links to your site are also a third party endorsement.) Interestingly, many third party endorsements actually have a more favorable impact for patients searching on the web than association endorsements since the third party is often more ‘relevant’ to the information a patient is looking for.
Receiving these kinds of accolades or promotions from prominent third-party players is valuable, it validates your efforts and provides potential patients a level of instant comfort that you’ve already been checked out and are validated.
Subtle changes to the way you’re handling your patient testimonials and third party endorsements can produce dramatic effects, especially online, where the majority of patients are now searching for information.
Medical Spa MD: Quick strategies for piling up and using patient endorsements
Seek out the places your patients are, starting with your existing medical spa or cosmetic practice. Smart thinking with your marketing tactics can reach far out into the community and gain the endorsements of prominent businesses and individuals.
Identify third-party recognition programs from sites like MedicalSpaMD.com: These are most often paid inclusion but there are ways to get these types of third party endorsements for free, or at reduced cost.
Prepare good legal and media write-ups in advance: Media only runs two types of stories in cosmetic medicine; we found something that’s fantastic and, we found out something we thought was fantastic, but now we found out that it doesn’t work or it’s dangerous. Uncover the ways you need to build these kinds of marketing materials so that you can use them on your own site.
Write strong cosmetic medical and human interest content with nice visuals: If your Thermage or breast augmentation before and after pictures look amateurish, you’re losing paying patients. Learn how to make your before and after photos consistent and attractive.
Make sure patient testimonials receive prominent placement: Have your patients smiling photo, real name, and a stellar testimonial. Beg, borrow or steal to get these. (Many patients won’t want to be identified but some won’t care. These are NOT in the before and after section.) Learn how to get patient testimonials that are truthful, candid, and impressive.
Look for latent patient traffic, not spikes, from these techniques: The effective use of third party endorsements and patient testimonials work and drive patient flow, but it’s not a technique that provides an instant boost. It’s begins a trend and compounds over time.
If you’re not using patient testimonials and third party endorsements to drive patient flow, start now, your medial spa, cosmetic dermatology clinic, or plastic surgery practice will benefit far into the future.
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.
Another great way to improve your practice, is to check out a book called The Ultimate Practice Book, by David Zahalauk. In this book, you learn many things…such as how to develop your focus, make more money, work less and apply principals for coding and documentation with ease. These are key indicators of how successful your practice can be. Pick this book up it’s an amazing tool that you can always refer to later!