One Way Link Building is one of the most effective ways to enhance the value of your website as far as the search engines are concerned. If a website sees one way links, it passes “authority” to that site, or in other words, it indicates that that site has value – especially if there is relevancy between the content on the page providing the link and the page receiving the link. So how can you obtain one way links?

Request links from Website Owners Visit sites yourself and request the website owner to give you a link. The tricky thing here is that many websites would rather give a link on a reciprocal basis if at all. However, a reciprocal link does does not carry the strength of a one-way link because the search engines can read the “you scratch my back and I’ll scratch yours” intent behind the linking. However there are way you can gain a one way link without needing to get a website owner’s permission.

Post on Forums Some forums with allow you to leave a link in your profile signature. Unless the website applies the “nofollow” attribute to links, this is a great way of building links and attracting social traffic via forum users. Even better if the forum is related to your website.

Comment on Blogs Generally a blog will be open to receiving comments, and will allow you to leave your link in the comment author fields. If you’re lucky the blog may also not have a “nofollow” attribute applied to the links. Nofollow weakens the authority of the link, but that doesn’t mean you should necessarily discount commenting on the blog. If the blog has a good following and you write a good comment, then even if the search engines don’t give your link much value, you will attract traffic through readers of your comment, and they may socially bookmark your site if they like the content.

Social Bookmarking Using social bookmarking services like delicious, propeller, stumbleupon and so on can give you valuable one way links as well as readers. These sites have authority. However, don’t spam them by using them purely to bookmark your own website pages or be prepared to be banned. Use them in the way they were intended, to bookmark pages on websites you like, and there shouldn’t be any problem with bookmarking a few of your own pages too. As with blog comments, you’ll also gain traffic through people that end up finding your bookmarked pages.

Article Submission Just like what you’re reading right now, you can submit articles on many different topics across a wide range of article directories on the Internet and leave your link for people that would like to find out more about the subject matter or what you have to offer, and to help boost your website’s popularity in the major search engines.

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