Online reputation management is essentially, making sure that any negative information that is put on the Internet about you, is pushed to the bottom of a big pile of positive, complementary information so that no-one finds the bad stuff.

Although it began as a method for the rich and the famous to hide their personal or embarrassing goings on, it’s becoming more and more common among not so rich or famous.

“Googling” potential business partners or associates is not uncommon to the point where someone could easily be tarnishing your reputation in the business world without you even knowing.

In these enlightened times, the net is alive with information and with the rise in popularity of the blogging, face book etc it is now easier than ever for any disgruntled client, customer, lover, journalist to paint a less that savoury picture of you.

This is where the top SEO companies such as ourselves come in. We can in some cases remove some of the unflattering material (although this is very difficult to do) and then we bombard your name with more suitable content, blogs, websites articles etc and then promote them into the top listings.

What this effectively achieves is that as the SEO magic is worked on the positive content and it moves up the search engine rankings, it will push the unwanted material down to where far fewer people are ever likely to find it.

If you search “Kate Moss” in Google you will see that she has recently had this technique employed on her name as the first results page is filled with complementary information about her and you will have to dig a bit deeper to find anything that doesn’t sing her praises, whereas if the results were sorted completely naturally, the events from recent news stories would be at the top.

Google works in much the same way as the rest of the world in that bad news travels further than good news, so having good news out there is essential if you dont want surfers all over the world to read negative things about you.

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