Realtors are always at the cutting edge of new marketing techniques. They have to be our they get left in the dust by their competition. So why are you not makeing tons of money online for your realty endeavors? Thats Simple. Your not marketing properly. Following are some simple tips to get your site seen
Realtors need to do keyword research before they build their sites.. not after. Its not to late if you already have a site. Do the research to find out what people are looking for.
Try to resist the urge to rank for Dallas homes right off the bat. Most likely, unless you live in a town of 1000, you dont have a chance of showing up for quite some time.
Try to rank for what are called long tail keywords. This is why research is so important. You want to find the keywords that will bring traffic but that youcan actually compete with. A long tail keyword is at least three words long with low to moderate search volume.
photo credit: TheTruthAbout
One way to find keywords to get traffic is to use a combination of features as the keywords. An example would be location, style, type. Dallas classic loft is an example. You get the benefit of a highly targeted searcher. here are some other ideas
1. zipcodes, cities, and counties
2. downtown, lake, park
3.4bd, 3 bedroom
4. victorian, loft, contemprorary, condo
5. marble countertops, wood floors, tile floors.
What ever you the key is to start with a solid core of keyword research. This is you best step towards realty SEO benefits.
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