Publishers use the internet for a variety of things. However, unless you attract traffic to your website your efforts are completely wasted. Search engine optimization is the best way of attracking consistent and regular traffic to your site in the long-term. It’s surprisingly easy to achieve if you know how.
There are some keywords that you will never rank for. They are just too competitive and you could spend a life time trying to compete without success. Establishing low competition keywords which still generate reasonable amounts of traffic is therefore the first critical step to successful SEO. The Google Keyword tool is a good start, together with conventional Google searches to establish the number of competing pages. However, one problem with this is that you have no idea about how effective the SEO of competing sites is for that keyword and therefore whether you have chance of competing.
In my opinion one of the best paid services is MicroNicheFinder. It overcomes the big limitations of the free keyword research methods. Most importantly of all it considers a variety of highly complex variables to realistically compute your chances of ranking for a specific keyword. It’s available from Clickbank. It’s a tool that I would not be without.
The content of your site also plays a role in achieving good rankings. In particular your site should contain lots of unique, keyword rich content. You should also make sure that you publish fresh content regularly. The search engines love sites are are updated frequently. This is one of the reasons why blogging is such a fantastic way of generating huge amounts of free organic traffic.
If you know anything about SEO you’ll know about the importance of building back links. One of the best methods for achieving this is article marketing. However, if you try and do this effectively manually I reckon there’s a 90% chance that you’ll give up due to the time and effort that this entails. I just don’t have the patience to do it so I use a great tool called Unique Article Wizard which largely automates the process both in terms of generating unique versions of your article and submitting articles to directories on your behalf. It’s a great tool, highly effective and I couldn’t survive without it.
Article directories are generally good for generating large numbers of back links, which is one half of the equation. The other half is the quality of back links which is another important aspect of successful SEO. This requires a bit more effort as you actively need to hunt out high PR sites that will accept a do follow back link. Again, a potentially horrendous and time consuming task. However, I use another great paid tool called EasyBacklinker to find these sites. I then include a back link back to my site, normally by adding a short comment.
And that’s it basically. If you follow these methods you will get free search engine traffic for your site. I know that these methods work as I use them myself and I can therefore say this with absolute certainty. And the great thing about them is that they don’t take up too much of your time.
If you’re a little impatient and want immediate free traffic then publish articles on using EzineArticles, Squidoo and Hubpages. These resullt in immediate visits to your site while you wait for search engine rank to improve. As an added bonus you do of course generate additional back links.
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