It’s all in the numbers, SEO I mean. It’s a bit of overhype to say it’s really complex, so let me outline it. There’s a lot of confusion that surrounds the practice or art of search engine optimization and some companies take advantage of that to scare people by handing them hype and other partial truths about how the process works. It’s not that bad if you have someone explain it in clear and easy terms without using jargon.

The basics of search engine optimization are that people search for certain words or strings of words on the Internet to find what they are looking for, whether it be nutritional information for their dog to the latest gossip about Victoria Beckham.

Those words are, in essence, what words you want to use on your website, in order to drive people to your site. It doesn’t get too much more complicated than that, other than to say there are some formulas involved. It isn’t that bad right? People searching for words on the Internet to find websites they can access for information. Try it yourself and you will see what we mean.

Google a search term and as you are typing it in, you will know what people who build sites use for keywords – words just like the one you are searching for. That first spot for whatever web page you are looking at is there because they chose the right combination of keywords and also used them in the content and changed content frequently. Some say it needs to be done daily, others say once a week. Mostly what you choose has to do with how you want your site to perform.

If you want to be number one on page one, you have to work to make that happen. You’d be using proper keywords that rank highly in terms of searchability, otherwise called key word effectiveness index, and properly written website content.

You would be smart to use your keywords in your tags for your website as well. Some people think that having a high percentage of keywords used in their articles makes it even more searchable and relevant. Let’s just say there is a difference between being properly keyword dense and being dense – meaning that if the keyword(s) are over done throughout the article (say 12% for a less than 500 word article) that it will begin to look and sound more like spam than properly search engine optimized copy.

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