If you are just starting out in the MMO/ SEO business, you have will surely come across a lot of terms that will cause you some confusion. As in any other business, there are a lot of new words and there are shorts for a lot of them. I will try to give you a short explanation for some of the most important words and shorts.

SEO – Search Engine Optimization

This really is the most used word in the business. It refers to the art of making you site as search engine friendly as possible, to get you high rankings for the keywords that you choose. SEO is usually split into two parts, On-page optimization and off-page optimization.

On-page Optimization

The term itself is quite self explained, as it refers to the SEO that we do ON our page. The main object of on page optimization is to let the search engines know, without a doubt, what you site is about. What we do is choosing one or several keywords, and incorporate this into the URL, title, description, post titles and our content in a way that the search engines like.

Off-page optimization

As you probably understand, off page optimization consists of everything that is not done on the site itself. Basically it boils down to one thing, backlinks. Backlinks is the one single most important part of you SEO campaign. Remember to keep those backlinks keyword anchored.

MMO – Used as a short for Make Money Online

This term refers to the way that you can make money on the internet. It includes all means, like affiliate marketing, Adsense, e-mail marketing, click based surfing and even games such as poker and blackjack.

SERPs – Short for Search Engine Result Pages

The SERPs are the pages that contains the results from you query at the search engines. The pages are always ranked from on and downward and usually every page contain 10 results. It is obviously great to be ranked on the first page, and even better to be ranked in first position.

Keyword ” The term that you or others are searching for.

These words are what you need to be aware of. What are the internet user interested in? Can you get more traffic to your site by targeting some of these word and terms?

Long Tails – Keywords with added words

Your keywords with added words. An example: if your keyword is houses, a long tail of it can be houses with a view or houses on the beach.

Backlinks (sometimes referred to as inbound links)

Backlinks is the link or links that are pointing to you site from other sites.

PR ” Pagerank

Pagerank is Googles ranking system of websites. The sites are given a number from 0 to 10 depending on their importance in Googles eyes. PR is mainly determined by the number and quality of the links that the site has.

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