There are several strategies that can be used to get to the top of Google. It is actually much easier that many would believe. It is simply amazing how many sites are ranked where they are by luck, very few are ranked for keywords because they are trying to be. The purpose of this writing is to give you things you can work on to directly affect your rankings.

The main point is there are several things you can do that are withing your control to get your site ranked. If you have ever heard of six sigma you would know that really all you focus on is what you can control. It is not worth your time to focus on things you can only moderately control.

Here is what is in your control with search engine optimization.

- The title tag is the first thing. It influences your rankings more than anything. I like to pick 5 phrases that I want to rank for then arrange the words in a way that makes sense, doesn’t repeat and is less than 9 words.

- The text in your body. Use each phrase that you want to rank for in the body. I don’t really care if it is in H1 tags or in Bold. I don’t think those carry that much weight. When you want to get from position 2 to 1, maybe, but bold and h1 is not the difference between the 100th position and the first page.

- Your site design ” you have to make sure that your site can be indexed. Do not put a bunch of gibberish after your file name, it wont help.

- Link Building ” You have to have links. The two suggestions I have is to create link bait, something someone will want to link to, or submit articles related to your field. Submitting articles is honestly the only way YOU control how people are linking to you.

There you go, 4 things in your control. If you want to improve your rankings, work on these 4 things always. They are how you get to the top and what is in your control.

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