In a very similar fashion to the way that the industrial revolution re-shaped the financial world of business, we have seen the next great revoltuion begin to take shape over the last few years. Unlike the last one however, the gain is there to be had regardless of geographical location and levels of accessibility.

Before the Internet became the main medium through which people communicate, it was extremely difficult to compete nationally, let alone world wide in any business field. The only methods of advertising were all very expensive; TV and radio, national newspapers or magazines (usually for a niche target market anyway) or an ad in the yellow pages. All of these methods are very expensive, but were a reliable advertising method, until the Internet exploded upon the scene.

There have been several points in history where the businesses that managed to adapt to new technologies the quickest and the best often succeeded where many others failed. There are many instances where pioneers have led the way, Henry Ford invented mass production lines almost single handed and in the same stroke managed to slash his costs, improve product quality and consistency and had a massive advantage over his rivals that has helped to carry the Ford Motor Company through leaner times.

There is often a significant difference between organisations that move with and adapt to new technological advancements and those that are set in their ways. This is truer than ever now as the technological advancements are always coming thick and fast.

The Internet has removed the barrier to entry that had previously stood in the way of many would be entrepreneurs. Many good ideas have gone to waste due to a lack of financial backing. With the advent of the Internet and especially Google, that financial barrier behind which many large corporations hid has now disappeared.

A quality sales funnel website will attract thousands of people, looking to buy your product, to your site, for a tiny fraction of what an advertising campaign of that magnitude would have cost before the Internet. A quality website costs next to nothing to have made and around two years of search engine optimisation might cost you 5,000-10,000, and could drive billions of people to your site.

The Internet is still only starting to fulfil it’s potential, it still has a lot more growing to do yet. 98% of online data is unreadable to search engines and is therefore inaccessible to most Internet users. Search engine optimisation is only just reaching public awareness and when it catches on and people start realising what their site really can achieve, what will the Internet be like in years to come?

The organisations who adapt now to the technological advances at hand, will be the ones that are on top in 10 years time.

The Internet is undoubtedly the business tool of the 21st century and a fantastic provider of equal opportunity for anyone with a good idea and little bit of money for a website to make that idea a reality.

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