In a process of Search Engine Optimization (SEO), i.e. when humans are flirting with robots, some caution could be a plus. Young and restless webmasters tend to make site rating better than it really should be, and, as a result, the rating instead of increase cab get a sudden reduction. Several common errors of this type are discussed below.
Graphic Header It is standard and tasty to have a bitmap with a nice graphics on top of your page view. Logo, smiling faces or something else really eye-catching depending on the nature of the site is always nice to have there, your visitors would like it and expect it to be there. Unfortunately, SE robots has a different point. They assign highest value to all words at the top of the page, especially to those which are set under h1 tag. Best tactics: before giving this valuable space to wordless pics (words within graphic file are still graphics), to post h1 heading with crucial keywords above the graphic header.
Hidden Text In the process of placing keywords in their site many beginners eventually are getting the same “bright” idea: to place a large number of keywords invisible to visitors (using background color for the text, stuffing large number of keywords in no script areas of the code, and so on). It looks like a cool thing, but in reality it is very uncool! SE can catch it and will punish the site. In general, it is worth to remember that search engines do not like spamdexing (cheating with SEO) and their robots are specifically trained for recognition of such tricks.
Repeating h1 tag Text under h1 (heading 1) tag is getting higher priority in some search systems. For this reason some web masters may attempt to use h1 more than once. Bad idea, SE can punish for this too. It is better to use h1 just once, and use h2 and h3 repeatedly for the rest of all necessary headings.
Conclusion and last tip Search Engine Optimization is an important part of any traffic generation strategy, however, it cannot be a sole part of it. It is well known that SE change their algorithms periodically, and, as a result, the sites tuned to previous conditions may suffer severe losses of traffic. Best practice is always the same: to combine all affordable (and honest) means of getting visitors to your site.
Good luck!
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.