SEO. It stands for Search Engine Optimization. For many people, it even sounds scary. In many cases people think that the process is scary as well. However, if you take the time to get to know as much as possible about SEO, you’ll find that it isn’t as bad as you think. In fact, you may even find that SEO is downright fun. Simply put, search engine optimization is basically taking keywords and using them within your articles or website text, and those keywords are the same as the ones the people try to search for when they use search engines. It’s really pretty simple. For example, if you are selling baby blankets, you would optimize your site for all the phrases that people tend to use when searching for baby blankets on the web today.
It can be fun doing SEO and it isn’t necessarily that complicated. Once you learn to look at the SEO process as something fun and you get a little practice, it’ll get a lot easier and you may even start to look forward to it. How can you make SEO fun to do? Here’s one idea to try ? think about your website and just start writing everything you want to say on it. Don’t worry about keywords or even structure at this point ? you’ll go back and rewrite it later. Once you’ve gotten your ideas down, look through it and examine you text for the keywords and phrases you’ve used which may be relevant to your site. Then go back and add other keywords you want to use that you missed on the first pass. Try replacing pronouns that refer to your keyword with the keyword itself. Make sure that your text still makes sense and reads naturally ? you don’t want to overstuff your site with keywords; this will make it difficult for your readers.
This is because while you can have a lot of fun with SEO, it is possible to overdo it. People really don’t want to read something which is overcrowded with keywords. A good rule of thumb is to keep your keywords to 1-2% density. What does this mean? It means that you should have one or two keywords per 100 words of text. For instance, if you have written a web page or article which is about 400 words long, your keyword should be in there about 4-8 times. Try making a game of it and see if you can “hit the target” on your first try. With some practice, this will become second nature and you’ll be producing search engine optimized content with the best of them.
Yes, SEO needs to be well balanced, but it is nowhere near as difficult as so many think it will be. If you take the time to be well informed and you work at it, you can make SEO fun to work on. Just make sure that you do your SEO like you would chocolate chip cookies. You need enough chocolate chips to have great flavor, but if you have too many, you will have a huge mess. Remember this when working on SEO. Make it fun, keep it balanced, and you’ll find that the SEO just falls into place for you.
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