Learn From the Professionals at SEO Secrets 2.0 | Leading SEOs Use the Right Tool for the Job
Any successful foray into SEO would have the need for tools to help us build and analyze our results and alter our strategies accordingly. Without using these tools, our job would be significantly harder than it should be.
What kind of tools are most appropriate and most effective to the professional SEO? Virtually anything on the Internet can be used in such a way as to provide some value to us. However, what we want to focus on for this article is a discussion of the applications designed to achieve one specific goal to improve the results of your website.
When it comes to analyzing and optimizing your videos, YouTube, by it’s close integration to Google makes it a powerful resource in the professional SEO’s tool chest. Although you could classify YouTube as a tool, it is really a very large collection of more specific tools and would take far too long to cover them here in this article.
For an extensive array of tools in one concise package, look no further than the Google Toolbar. The main feature of benefit to an SEO is the PageRank display. The PageRank feature provides you with ballpark rating as to how important Google believes a page to be. It takes many factors into consideration including the number of oneway inbound links in addition to perhaps as many as a dozen or two others.
If you find yourself wondering where exactly your webpages are among the ranks of major search engines, this tool will tell you what you want to know. You can leave it running for a night and find your results in the morning. Webposition tracks the exact rank of your pages on each search engine.
A core SEO axiom “Keywords tell the search engines WHAT your page is about; inbound links tell the search engines your page is IMPORTANT.” If you don’t know it already, ‘keywords’are the cornerstone of SEO. Target the wrong keywords – and everything else you do will be in vain. Fortunately there are a variety of tools available to help you find the best keywords for your niche. One of the most popular – and useful ones is the Google Keyword Tool.
Yahoo!’s Keyword Suggestion Tool is one that has been around a long time however, its usefulness now is waning. Once the near-defacto free keyword researc tool, it is now plagued by congestion due to his usage by searhers and advertisers alike. Another problem is its inability to distinguish between plural and singular versions of keywords.
Wordtracker has been the defacto standard of professional SEOs for years because its database is based on exact matching; i.e. phrase match or as if your search was enclosed in double quotatiion marks. Wordtracker now offers two versions of its award-winning tools; a free version available at freekeywords.wordtracker.com which provides basic information about the keywords you are researching. The professional version, wordtracker.com is a feature-rich, keyword database management tool that enables you to perform a variety of specialized searches such as ‘compressed’ or ‘comprehensive’ to uncover those longtail keywords or key phrases where there is a delicate balance between search volume and lower competition.
Keywordtopia is a paid keyword service that makes use of all the major keyword research tools from Google, Yahoo, Overture, WordTracker, Ask.com, and so on. It also offers some additional features, like arranging/adding/editing your keywords into Ad Groups for you as you build your keyword list.
As small, yet powerful free tool from those guys over at Google provides you with a quick estimate of clicks and bid prices for your keywords. Keep in mind that as competition heats up for organic search engine optimization, businesses turn to advertising using the ‘cost per click’ or CPC or CPA ‘cost per action’ model to attract prospects to their sites. The Google Traffic Estimator can be found in their Adwords toolbox. Check it out.
A cool tool that provides results based on the demographics of your target market is Microsoft’s Windows Live tool – Demographics Prediction at msn.com / demographics-prediction. You can target gender, age, and other demographic data and learn how these characteristics affect the viability of your chosen keywords.
Another useful tool from Windows Live is Search Funnel. Use this tool to discover the best sequence of your keywords based on historical data. Searchers often modify the search query as they transition from researching a topic to searching to buy something.
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