Fish Where The Fish Are
Associate site. My friend and online money-making colleague Bob Martin got something started a week or two back with a case study/challenger type post about the possibility of making money online. Bob’s conclusions, based on actual results with the site he experimented with are that it is not that hard at all to make money online. I certainly concur. This article is a companion pieces to his $1 Per Day project series, which premiered here
There are a few things you might want to look at when evaluating ideas for making money or evaluating the potential of a particular web site. Because certainly all sites and all keywords are not the same.
The first reason I see people having problems making money online is that they are not fishing where the fish are … they are trying to sell something … or increase traffic and site popularity, which is merely a specialized form of selling … with products or in areas where very few other people have an interest. Fishing where there are no fish, in other words.
This happens all the time when I see people following the advice, build a site or write about whatever your passion is. This is key advice and it is almost never wrong, but you need to make course corrections to insure you wind up with a site that people are out there, looking for.
Let me take one of Bob’s penises … that you probably already have a blog or conventional website and you can make some money with AdSense (by the way, I’ve been an AdSense publisher for three years as of this month and there has never been a month I didn’t earn from AdSense, even with much of the negative talk you’ll see online these days, AdSense works!). If you have an existing site, here is a tool which is dead simple to start out with that will tell you a lot about that site … including giving you a very good idea about how much effort you should put into the site to improve its’ income.
Just click on this link. It is a free tool Google provides as an aid to customers of the AdWords program .. people who are planning to buy pay per click ads on Google. Don’t worry, though, I’m not advocating you sign up for anything or buy anything … the tools is 100% free and no obligation.
The first thing you’ll see is an screen where you can type in the exact URL of a site or exact words you want to learn the value of. For right now, type in the exact URL of your site … see the #1 in the picture, then make sure #2, Website Content is checked, in number 3, leave the box unchecked and in number 4, type 
in the currency of choice and a large figure … say $50 per click, so you know Google will dig up all the possible keywords and rank them usefully.
The first time you run this tool you will have to click on the Filter my results drop down and select the Estimated Avg CPC column in order to get intelligent pricing data. You can also add or delete other columns to make you own view of the data more useful … and you can 
click on the heading of any column to sort the data by that column. A slick tool, thanks Google.
Here’s a snippet of a page I got when analyzing a colleague’s website. You can see Google will tell you the keywords that Google "thinks" the site is about, and cost figures for how much it would cost to make an ad appear on Google’s number one rated site for that word or phrase. You can see two things from the list I have shown you. First, this fellow’s site is not likely to attract really high paying ads. I personally don’t "chase" any that show a cost of less than $6 on this tool … else the payout’s are too small.
Second, this fellow’s speciality is a rather unique form of consultation work. It appears nowhere on the list …so the tool has already given him a huge clue as to what he needs to do to earn money … make Google "understand" what his site is all about.
What is your site about and how high are the CPC (Cost Per Click) prices right now, today?
Next time I’ll talk about using the exact same tool to find specific keywords that will interest others … words that people pay money to search with … and thus words that will automatically pull visitors to your site, even if you never use AdSense or AdWords.
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Related posts:
- Is Your Paid Search A Profit Or A Loss?
- Making the AdWords Keyword Suggestion Tool Work for You
- Learn From the Professionals at SEO Secrets 2.0 | Leading SEOs Use the Right Tool for the Job
- How To Make Money Online
- 30 Day AdSense Challenge — Day 0
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