Would You Buy A Used Car From This Man?

OK, I am sure I will not do myself any favors with this post.  It essentially has no commercial value, either.  But it’s my honest opinion and it is mind-boggling how long this charade has continued … and how many billions Google might have made in the meantime …

Google CEO Eric Schmidt in an onstage interview Wednesday at the Gartner Symposium in Orlando, Fla.

(Credit: Stephen Shankland/CNET)

ORLANDO, Fla.–Eric Schmidt runs a company that earns most of its money from consumers, but the Google chief executive believes business customers are the company’s next big opportunity for growth after selling ads.

"Enterprise is a huge priority for the management team and me personally," Schmidt said Wednesday in an onstage interview in the belly of the enterprise technology beast, the Gartner Symposium here. "It’s the next big billion-dollar opportunity after our display (ad) business."

Google might not be at the core of every company’s operations, but Schmidt has some roots in the information technology community that assembles in force at Gartner Symposium. Before Google, he was chief technology officer at Sun Microsystems and CEO of Novell.

Google has a variety of business-oriented products and services–Postini for security, Checkout for online shopping, a search appliance for in-house search. But the highest profile effort is Google Apps, which in its premium incarnation delivers Gmail and an online office application suite for $50 per user per year. … read more of Google’s (Eric’s) foolish field of business dreams here.

In addition to all the many things we might debate about the merits (or lack of same) that might accrue by letting Matt Cutts (a man who believes Wikipedia is an authority) decide what business is appropriate for your company to talk about on the Internet, consider Eric’s track record.

Sun Microsystems was one the most prestigious power workstation source in the world.  I bought dozens of Suns when I worked for the military and I even managed to piss off some general who saw one on my desk when he didn’t have one on his.

Eric ran them virtually into the ground.  An accomplishment in itself.

Next, ever hear of Novell?  When office computing got started there was literally no real way to network except for Novell.  They owned so much of the market they might have had to worry about facing FTC probes regarding monopolies.  Only companies and government organizations who were serious losers used non-Novell networks.  The CEO who drove them off a cliff? You got it … our man Eric.

And this is the guy you trust to take a “propeller head” tech gizmo company like Google … which essentially makes money only from it’s consumer ads foundation and spends the rest of the time trying to re-shape the world at a negative cash flow … and chose this man to lead you into the corporate world?  Mind boggling.

And what is also mind boggling is that any company would consider subjecting it’s employees … and worse, trusting it’s corporate data … to Google .. lock, stock and corporate memo?  Mind boggling too.

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30 Day AdSense Challenge — Day 0

Well I have gone and done it.  never did learn not to take a dare

As some of you may have already discovered, one relatively new guy I enjoy following a lot on line is the “Road Warrior) over at "www.workingonthego.com .  We share a lot of belief’s about ways to make money on line, how to decide where to spend your efforts. how much of the current ‘wisdom’ about online money making is believable and how much is just plain crap … and most importantly we have like view that the method of running Google AdSense ads on sites that are relevant to, and contain information about certain subjects or “key words” is not dead yet … as many so-called gurus have pontificated.

In my own case, AdSense has never been better ..;and when RW issued a challenge to make $1,000 USD in a month with AdSense I just couldn’t resist.  I’ve never made $1,000 with AdSense in the past, but I can’t think of a single reason not to join his challenge, because there is no outcome that really can be bad for me … and I may very well make a nice piece of change out of it all.

One thing you may have noticed.  I am not “trying” the challenge … I have joined and I intend to win it, or know the reason why.

I have observed people ‘trying’ for way to many years.  I suggest those of you who want to ‘try’ should move on to something aside from making money … because in that area I definitely subscribe to the classic line from the movie, “Karate Kid”.  “Do, or Do Not, there is no Try”.

Anyway, here are a few brief notes about the mechanics of the thing:

Goal:  $1,000 USD from Google AdSense beginning 1October 2009 and ending 31 October 2009.  We are not bound by specific websites in this challenge, although I intend to focus my efforts on 4 sites I already have in operation which badly need a “boost”.

Tools: No tools or anything else that costs money are needed for this challenge.  However, I am thinking carefully about this one: Micro Niche Finder which is highly recommended.  I’ll write more on this later as time and clicks progress.

One tool I am already putting to good use, though is the Google AdWords Keyword Tool. Typically this is used for finding and buying AdWords PPC ads, but6 it can be invaluable in a situation like this where I already have more than an hour of the contest gone.

Building links to the keyword-enriched articles on the contest sites is going to be critically important, but to be realistic, you need to know what Google already thinks an existing site is about. I tried the Google External tool against the four sites I am going to focus on, as well as (just for kicks) Road Warrior’s sites and I got a couple surprises. One surprise that I’ll write about real soon now is, several of my sites are ranked very well for some nice paying keywords, and I am way ahead of one of RW’s sites according to a metric I use that I don’t really see the current day "gurus" using. More follows, I titled this Day 0 i.e. the 30th of September, but it’s already October 1st in Google time … have to go find some clicks.

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