Effectively Doing Web Analytics
As a website owner, you would want to analyze the progress of your website in terms of who is visiting it and how many times. This information would help you improve your website. However, to fetch this information, you would need a web analytics tool. Although, you could find all such information the log file; it can be a tedious task to read through a log file that has so many records in it. A web analytics tool serves as an ideal utility to explain you the traffic flow of your website with simple and sorted data. Web analytics is a useful exercise and you must know how to use it. Following is the description of the same.
The first thing that you need to do is collect the data. If you have web analytics tool handy, it would take care of the same. You must ensure that you have included all the data collecting parts of your website. These parts could be the CGI logs, Web logs, forms, and any other data that may be generated by the website.
The next step would be to transform the collected data into an understandable format that can be manipulated further. Reviewing the log file manually could be a hectic task. A web analytics tool would serve well here, making it easy to convert the collected data into understandable data. However, if some of your data is in the non-web log format like CGI, you will need to covert it yourself.
With all the collected and transformed data, you can easily proceed with your analysis now. This is arguably the most interesting part of your web analysis campaign. You need to identify a trend in the traffic flow. Following points would help you do just the same.
Does your traffic flow increase at a specific time? Which pages get visited more often? How many pages does an average visitor visit? How long does your visitor stay at the site? How much traffic are you able to draw from search engines. Which pages act as exit points for your visitors? What are your inbound links?
Once you have completed the analysis of your website, you need to asses the reports and set new bench marks for the improvement. You must make action plans and execute them well. You may want to add more business ads to your hot pages, and promote the pages that are not very frequently viewed. Identify the weak points and improve upon them. Your aim must be to cash in on your strong points, and improve on the weak ones.
Your potential visitors need to know what updates you have made to your website. Unless they are aware of the updates, your hard work would go in vain. This certainly calls for the promotion of your website, highlighting the newly made updates, to attract the visitors.
You would need to repeat the above discussed procedure on regular basis. This procedure is an ongoing exercise that you must do always.
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