How to Optimize Video Content for Better Search Engine Indexing
Online video and video search is HOT! You have surely seen all the buzz on the internet about sites like youtube, blinkx, etc… With this, bloggers have been writing posts about how to shoot video, how to upload videos to these sites, etc… However, few have provided information on how to get these videos seen and discovered. Here enters Video SEO.
In order to successfully optimize your videos for search engines, it is important that you have some knowledge regarding the various aspects of search as well as the difference in techniques with regard to video.
As with Search Engine Optimization for webpages and text content, keyword research is an important first step. Prior to optimizing your videos, you will want to obtain a keyword target list. There are however, some difference with regard to how users search for videos vs. website and webpages. Namely, most users include the word “video” when doing a search. Make sure that your keyword list contains several variations with the word video, Examples – car videos, car video, racing video, automotive videos, etc….
The next step after you have generated a keyword list is to take a good look at the video search platforms to see which channels and categories, tags, etc… tend to get the most views, as well as to look at which platforms have the highest performance in views, ratings, etc… You will certainly want to submit your video to multiple sites but you will want to make sure that at the least, you submit your video to the more popular engines.
Well, as you know with keyword research, it is an ongoing process. It is important to pay attention to the feedback, comments, and links to existing related videos to find related keyword terms that you may have missed in your original keyword list.
Make sure that when you add your video to the video search sites that you allow users to comment on your videos. Videos that enable users to comment tend to get much more traffic. In addition, those users that do comment and provide feedback are more often the users that will result in a conversion.
If your video is popular in the video SERPs, you get the opportunity to submit fresh content. Many websites make a common mistake by providing the same content again and again. Don’t make your video content to simply repeat what’s already out there, instead, finding a fresh “content space” for your target keyword term.
Nobody is interested in watching long and boring videos. Shoot or create short clips from your longer version of the video. This will make your video more interesting and crispier. People usually like to watch short clips online ranging from 1-3 minutes, as they are short and takes less time to download.
With video SEO, it is also important to take advantage of the ability to brand your video using watermarks, logos, text, or any additional information that will get users back to your main destination. That is the beauty of video search engine optimization. It does and will drive traffic back to your website or business.
So, if you want to get your video discovered, view, and consumed by more and more users, video search engine optimization is the way to go. This is a great new technique for getting maximum exposure to your business, and currently, this is such a new topic, that you can be one of the first to capture your keyword or theme with a video search result.
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